KODIME is pleased to provide this year's COACHELLA Festival (US) with an event-configured ZOOMtxt PRO, via our partner agency Wiredset.

Being the tool of choice for SXSW, Life 08, Party Near The Park, Internet World and now for the second year Coachella, ZOOMtxt is clearly popular with event organizers and their agencies, looking for a creative, web-enabled and truly interactive mobile media and SMS solution.

The festival runs from April 25-27, and visitors will be provided with up-to-the-minute SMS alerts, live schedules and special notices, directly to their cellphone. Registration is via shortcode number and keywords as well as a web option.

The acclaimed music festival takes place at the breathtakingly beautiful and peaceful Empire Polo Field in Indio, CA. Every year music fans from around the world gather to experience COACHELLA's adventurous mix of iconic headliners and wide-ranging, forward-looking performers. The festival has been described as "The Best American Festival" (ROLLING STONE); "probably the best festival in the world" (England's NME); "…the Kentucky Derby of rock" and "…the most significant annual pop event in the country" (LOS ANGELES TIMES); and "If outbreaks of promising collegiate rock were on a map…(this) festival would have a pin in most of them" (NEW YORK TIMES).