TNT Post has launched the UK’s first Mobile Internet enabled carbon calculator for its employees. The Mobile Carbon Calculator allows individuals to calculate and measure carbon emissions, access tips to reduce their footprint, and offset through the Woodland Trust’s tree planting programme.

Powered by KODIME's ZOOMtxt PRO software solution, the new Mobile Carbon Calculator is the latest initiative in TNT's commitment to becoming the lowest carbon emission mailing company.

To help encourage employees to take action at home and in their personal lives, TNT Post wanted to develop a product that could be used anytime, anywhere, taking into account the significant percentage of employees not office based with computer access.

Utilising the experience with the ZOOMtxt software of TNT Post’s existing mobile phone marketing and recruitment campaigns, staff can now access the calculator simply by texting CALC to 60123. This results in an instant SMS message response linking directly to the calculator where staff can use the advice articles to cut their carbon footprints and track their carbon cutting progress. Users who wish to offset their carbon emissions can then do so by making secure tax-free donations to the leading woodland conservation charity, Woodland Trust, through their mobile phone bill or via a PayPal Mobile link.

TNT Post plans to launch the Mobile Carbon Calculator to its customers and prospective customers later this year.