KODIME today announces a major free upgrade to its software product ZOOMtxt@ in ONE and PRO versions. The new feature enables the easy creation of unlimited push templates, for outbound mobile marketing and messaging purposes.

With this new feature, users are now able to pre-program push scenarios for a wide range of requirements, such as instant sales call follow-up, last minute offers, event invites and product updates.

A sales rep user can now have multiple responses stored as templates, and send these out to prospect's mobiles with a single click, selecting from "general interest", "my contact details", "invite to meeting", "link to location map" and more.

A marketing user can create slightly different versions of one campaign, and segment the target group to receive the different push content. Comparing the response rate for each template allows for easy campaign optimisation, with further finetuning of the push templates at any time.

Main benefits include:

• consistent campaign messages - write once, use many
• time saving
• campaign response testing
• unique templates for each user

Each push template can consist of

• SMS with long message support (ex-US)
• Mobile Landing Page / Site with auto-embedded link, images, video
• Email as attachment or rich HTML

Dynamic fields for automatic insertion of contact and other such data are supported, as is campaign scheduling for delayed sending.

To view an example of a travel agent creating an outbound push template for a special offer using ZOOMtxt ONE, click here.

To arrange a free walkthrough with a solution specialist, click here.